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  • Hello Customer, a Podcast About Delivering Extraordinary Customer Experience
    that are more easily accessible Instantly connecting with youth through events like a flashmob skate contest trade shows and handing out T shirts and cameras to a lucky few at concerts ViDi and its brand ambassadors create relationships with youth that last Even if it s as simple as a great job comment on an Instagram post it s the human to human connection that helps ViDi remember the why Key Takeaways ViDi founded to solve the problem of the upsell with other action cameras they aren t ready to use out of the box but require expensive add on products Founder Tanner Yarro witnessed a kid being made fun of because he had an off brand camera it inspired the lower price point of ViDi but with branding that could make it cool for kids Many professionals in sports like skateboarding empathize with a lower income upbringing and are helping to promote the brand ViDi developed the printing technique to customize the cases of the cameras and teams up with local artists for fresh designs Your pre order is your vote so they aren t stuck with excess inventory Flashmob skate competition helps connect the brand with kids giving cameras as prizes and connecting kids to pro athletes Brand ambassador program involves mentoring kids through social media Because the designs are custom ViDi is growing fan base in varied arenas from skate parks to Korean pop Goal for the future fully customizable designs for individuals Connecting with individual consumers and maintaining relationships founders connected with teens at a trade show and continue to text and mentor them Download MP3 19 1 MB 9 December 2015 Afends Customer service via Live Chat in e commerce Hello Customer Podcast Season One Fashion In the first episode of the Hello Customer Podcast Espree interviews Cassy Miller Crispe on how Afends provides customer support through live chat and integrates the community and its customers with the brand Tune in to get a sneak peek into Afends plans to take its customer service to the next level and how it is working on connecting with its customers 2 December 2015 Volcom How skate tours create lifetime customers and fans of your brand Hello Customer Podcast Season One Fashion The quest for spiritual intoxication No it s not a cult It s the driving force behind lifestyle apparel brand Volcom The company started in 1991 with a passion for surfing skateboarding and snowboarding and they continue to convey just how strongly these sports are intertwined with self expression 25 November 2015 Osiris Thinking outside the shoe box Listening to connect with customers Hello Customer Podcast Season One Fashion For Brian Reid founder of Osiris incredible sneakers are not a commodity Each pair is a piece of art And to continually find inspiration for his art and craft he travels the world watching listening and most importantly skating It s the only way he has discovered to stay true to the 16 year old at heart

    Original URL path: https://hellocustomer.simplecast.fm/ (2016-03-30)
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  • ViDi Cameras - Involving customers in style development - Hello Customer Podcast / Season One / Fashion | Hello Customer, a Podcast About Delivering Extraordinary Customer Experience
    you understand the real value of putting your customers first 16 December 2015 ViDi Cameras Involving customers in style development Hello Customer Podcast Season One Fashion 1x ViDi founder Tanner Yarro witnessed a scene while leading a youth trip that forever changed the direction of the ViDi brand When one youngster McKinley was teased and laughed at for having an inexpensive off brand action camera Yarro saw an opportunity Why not split the profit margin of the basic action camera business model with the end consumer and make the cheaper brand cool with the help of pro athletes who are often no strangers to low income upbringings ViDi soon found their ideal supplier developed a printing technique allowing customized camera cases thus marrying action and tech with fashion and style and started connecting with audiences It was also important for Yarro to provide an excellent customer experience right out of the box Frustrated by other brands that require expensive add on products to even function at a basic level ViDi does things differently with 99 ready to go cameras that are more easily accessible Instantly connecting with youth through events like a flashmob skate contest trade shows and handing out T shirts and cameras to a lucky few at concerts ViDi and its brand ambassadors create relationships with youth that last Even if it s as simple as a great job comment on an Instagram post it s the human to human connection that helps ViDi remember the why Key Takeaways ViDi founded to solve the problem of the upsell with other action cameras they aren t ready to use out of the box but require expensive add on products Founder Tanner Yarro witnessed a kid being made fun of because he had an off brand camera it inspired the

    Original URL path: https://hellocustomer.simplecast.fm/episodes/19179-vidi-cameras-involving-customers-in-style-development-hello-customer-podcast-season-one-fashion (2016-03-30)
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  • Afends - Customer service via Live Chat in e-commerce - Hello Customer Podcast / Season One / Fashion | Hello Customer, a Podcast About Delivering Extraordinary Customer Experience
    them happy For Season One we investigate the Fashion Industry We talked to brands young and old from all over the globe including Zappos Levi s and Element We specifically talked to brands that managed to turn their brands into a lifestyle part of a scene part of their customers life Listening to our podcast will give you inspiration Listening to these insider stories will help you understand the real value of putting your customers first 9 December 2015 Afends Customer service via Live Chat in e commerce Hello Customer Podcast Season One Fashion 1x In the first episode of the Hello Customer Podcast Espree interviews Cassy Miller Crispe on how Afends provides customer support through live chat and integrates the community and its customers with the brand Tune in to get a sneak peek into Afends plans to take its customer service to the next level and how it is working on connecting with its customers Host Espree Devora https twitter com espreedevora Guest Cassy Miller Crispe Marketing and Customer Care at Afends Links mentioned Afends http afends com Afends on Facebook http facebook com Afends Afends on Instagram http instagram com afends Afends Womens on Instagram http instagram com afends womens Key Takeaways Afends has integrated its philosophy of Question Everything into its clothing Customers are everything and we want to make them as happy as we possibly can Live chat is great because all the customer has to do is click a button and ask a question They don t have to look for an email a contact number or a contact form they can simply start typing and get the answer instantly Live chat has helped Afends increase its sales salvage relationships as well as capture customers they would not have captured otherwise The Afends team

    Original URL path: https://hellocustomer.simplecast.fm/episodes/19098-afends-customer-service-via-live-chat-in-e-commerce-hello-customer-podcast-season-one-fashion (2016-03-30)
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  • Volcom - How skate tours create lifetime customers and fans of your brand - Hello Customer Podcast / Season One / Fashion | Hello Customer, a Podcast About Delivering Extraordinary Customer Experience
    part of a scene part of their customers life Listening to our podcast will give you inspiration Listening to these insider stories will help you understand the real value of putting your customers first 2 December 2015 Volcom How skate tours create lifetime customers and fans of your brand Hello Customer Podcast Season One Fashion 1x The quest for spiritual intoxication No it s not a cult It s the driving force behind lifestyle apparel brand Volcom The company started in 1991 with a passion for surfing skateboarding and snowboarding and they continue to convey just how strongly these sports are intertwined with self expression When it comes to customer experience Volcom positions itself as a brand that supports athletes from the smallest and youngest levels all the way up to the top With their Let the Kids Ride Free programs the brand tours the globe hosting contests for snowboarders with no entrance fees Giving youth the chance to experience camaraderie with each other meet their snowboarding idols in person and gain confidence on each course is the priority In fact Volcom marketing representative Brandon Janssen was once just a kid in Minnesota who grew up with the competitions and developed such a strong relationship that it evolved into his career Volcom invests in young athletes and connects personally with many of the faces they meet along the tour year after year like Benny Milam a snowboarder from Minnesota that started as a kid with basic tricks and is now so advanced he s on the amateur Volcom team Across the board Volcom doesn t shy away from the small action but instead embraces it It s the little moments the Hey want a hat or Wow that contest was so fun that lead to big time loyalty Key Takeaways

    Original URL path: https://hellocustomer.simplecast.fm/episodes/19178-volcom-how-skate-tours-create-lifetime-customers-and-fans-of-your-brand-hello-customer-podcast-season-one-fashion (2016-03-30)
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  • Osiris - 'Thinking outside the shoe box', Listening to connect with customers - Hello Customer Podcast / Season One / Fashion | Hello Customer, a Podcast About Delivering Extraordinary Customer Experience
    Listening to connect with customers Hello Customer Podcast Season One Fashion 1x For Brian Reid founder of Osiris incredible sneakers are not a commodity Each pair is a piece of art And to continually find inspiration for his art and craft he travels the world watching listening and most importantly skating It s the only way he has discovered to stay true to the 16 year old at heart so he can continue to connect with his customers even at age 40 The beginnings of the 20 year old brand were humble built on the trust of a small founding team and a just go for it mentality There to help build a solid foundation was a trusted advisor thanks to one of the founders family members Even so Reid knows that every company has a honeymoon phase and should be prepared for the slump that inevitably comes after several years as the hot new thing There will always be a next hot thing after you so as a brand you have to be prepared ready to find new ways to stay fresh It is storytelling and necessity that intersects with each Osiris design like the stash pocket created for professional skaters constantly on the go or the collaborations with local artists to express themselves with very few limitations And to keep the brand accessible Osiris doesn t shy away from big box retailers like Journeys or Zumiez Keeping contact with consumers is a higher priority than buying into any myths about big box stores being completely impersonal in fact Reid has been able to work closely with top leaders of these stores and cool buyers to make quick smart decisions together and better understand the user Key takeaways It takes a great team to build a great product Brian

    Original URL path: https://hellocustomer.simplecast.fm/episodes/19186-osiris-thinking-outside-the-shoe-box-listening-to-connect-with-customers-hello-customer-podcast-season-one-fashion (2016-03-30)
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  • MeUndies - Creating intrigue to skyrocket becoming a top brand - Hello Customer Podcast / Season One / Fashion | Hello Customer, a Podcast About Delivering Extraordinary Customer Experience
    to talk to people about their underwear awkward customer experience is at the tip top of the priority list for globally growing brand MeUndies How do they keep it lighthearted and memorably awesome To begin every step of the MeUndies customer experience has a real life person associated with the communication From their noteworthy billboard campaigns who is Jen to their fashion shows and pop up shops to customer service representatives who are all obsessed with MeUndies the brand has intentionally moved away from efficient yet overused robot like interactions to more authentic customized experiences They not only fulfill their 100 satisfaction guarantee but take extra steps to show that they actually care about each customer s comfort One client liked the undies but had a phobia of the color purple also the color of the undies waistbands full refund Another just didn t love the undies so they gave him a refund and sent him a Starbucks card to treat him to a cup of coffee The team has even started sending out care packages for MeUndies customers who might need a pick me up And at the center of every piece of branding and interaction Finding style that s comfortable customizable and efficient Catering to a want it now want it my way generation MeUndies is making sure to present their subscription based service in a way that encourages individual style Collaborations with local artists for the Design of the Month undies arrive with a free gift in a cute little bag Customers hit subscribe for no hassle purchasing and can expect personalized service and a high quality product in total alignment with their desire for cooler style with less fuss Key Takeaways Origin of the brand Solving a specific problem and building a niche Why should consumers

    Original URL path: https://hellocustomer.simplecast.fm/episodes/19184-meundies-creating-intrigue-to-skyrocket-becoming-a-top-brand-hello-customer-podcast-season-one-fashion (2016-03-30)
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  • Element - Do well by giving back (and being an environmentally conscientious brand) - Hello Customer Podcast / Season One / Fashion | Hello Customer, a Podcast About Delivering Extraordinary Customer Experience
    up in an urban environment in a difficult household Element founder Johnny Schillereff discovered comfort in the artistic expression of skateboarding and other street culture Emerging as a successful skateboarder and artist he found himself bombarded with branded items and gear He intuitively sensed that if he were to have a company he would treat the branding a little differently He received all this stuff but what did it mean What were they trying to say and who were the people saying it With that foundation he built Element as a brand not just to sell products but to spread a new spirit and lead a youth movement of positivity and accepting that the impossible can be overcome With mega success the down to earth founder still maintains that it s the in person conversation the human touch that gives him fuel to continue to work hard for the business day after day and keeps consumers connected to the brand Element has a major focus on youth improvement both through Element skate camps and through contests run through nonprofit Elemental Awareness Always connecting nature and street culture from kickflip to campfire the team introduces youth to nature in a way they might not have access to otherwise and gives them a behind the scenes look at big dreams with tours of the Element headquarters It s not about big numbers or scaling fast for this brand The best business books for success according to Schillereff The Alchemist and Way of the Peaceful Warrior Constantly strive to be a better person and business will inevitably grow Key Takeaways New brands are typically a reflection of who the founder is or who they d like to be How can you send a message you re proud of Establishing a brand not just

    Original URL path: https://hellocustomer.simplecast.fm/episodes/19181-element-do-well-by-giving-back-and-being-an-environmentally-conscientious-brand-hello-customer-podcast-season-one-fashion (2016-03-30)
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  • Levi's - Advancing an industry by genuinely being part of the culture - Hello Customer Podcast / Season One / Fashion | Hello Customer, a Podcast About Delivering Extraordinary Customer Experience
    by genuinely being part of the culture Hello Customer Podcast Season One Fashion 1x When a company is as established as Levi s founded in the late 1800s they have to continue to please generations loyal customers and solve new problems for younger jean wearers With each initiative of marketing and product development Levi s ensures customer satisfaction by hitting the ground listening and learning from the consumers in their markets Skateboarding They created an ultra durable pant that doesn t look flashy based on feedback from skateboarders and skateshop owners around the globe Stretchy but not saggy fabrics double layer pockets and specially sewn belt loops are just a few of the features that set the pants apart To send the message of their commitment to skating the company helped build new skateparks and continues to give hands on support to communities all over the world Commuters When Levi s team members realized how inconvenient it was to have to change into and out of different clothes when they commuted by bike to work they developed the Commuter Line with extra durability and stretch again still looking like the standard Levi s jean to accommodate this energy efficient mode of transportation Sending the message of practicality community support and high quality Levi s also launched pop up workspaces for a month at a time in various cities Offering free tailoring bike tune ups wifi coffee and workspace in each city developed quick rapport with consumers once they were able to stop asking Wait it s free Ultimately each product and marketing concept begins not with a design or a bottom line but by understanding the person who will be wearing that pair of jeans Key Takeaways Finding people passionate about the same causes as the brand and supporting them

    Original URL path: https://hellocustomer.simplecast.fm/episodes/19177-levi-s-advancing-an-industry-by-genuinely-being-part-of-the-culture-hello-customer-podcast-season-one-fashion (2016-03-30)
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