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First archived on: 2016-03-30


Title: Hello Customer, a Podcast About Delivering Extraordinary Customer Experience

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Keywords:customer experience, customer centricity, customer satisfaction, brand experience, customer care, customer support, fashion, retail

Description:Why should you invest in truly knowing your customer? What's the benefit of being customer-centric as an organisation? We are absolutely convinced that the winners of the future are the companies that put their customers first in absolutely everything that they do. And I can tell you this over and over again, still, it's my opinion. Together with Espree, we are exploring great customer experience stories in an industry that absolutely needs to understand customers, they thrive on truly understanding what is driving a generation, what makes them happy. For Season One we investigate the Fashion Industry! We talked to brands, young and old, from all over the globe, including Zappos, Levi's and Element. We specifically talked to brands that managed to turn their brands into a lifestyle, part of a scene, part of their customers' life. Listening to our podcast will give you inspiration. Listening to these insider stories will help you understand the real value of putting your customers first.
... that are more easily accessible Instantly connecting with youth through events like a flashmob skate contest trade shows and handing out T shirts and cameras to a lucky few at concerts ViDi and its brand ambassadors create relationships with youth that last Even if it s as simple as a great job comment on an Instagram post it s the human to human connection that helps ViDi remember the why Key Takeaways ViDi founded to solve the problem of the upsell with other action cameras they aren t ready to use out of the box but require expensive add on products Founder Tanner Yarro witnessed a kid being made fun of because he had an off brand camera it inspired the lower price point of ViDi but with branding that could make it cool for kids Many professionals in sports like skateboarding empathize with a lower income upbringing and are helping to promote the brand ViDi developed the printing technique to customize the cases of the cameras and teams up with local artists for fresh designs Your pre order is your vote so they aren t stuck with excess inventory Flashmob skate competition helps connect the brand with kids giving cameras as prizes and connecting kids to pro athletes Brand ambassador program involves mentoring kids through social media Because the designs are custom ViDi is growing fan base in varied arenas from skate parks to Korean pop Goal for the future fully customizable designs for individuals Connecting with individual consumers and maintaining relationships founders connected with teens at a trade show and continue to text and mentor them Download MP3 19 1 MB 9 December 2015 Afends Customer service via Live Chat in e commerce Hello Customer Podcast Season One Fashion In the first episode of the Hello Customer Podcast Espree interviews Cassy Miller Crispe on how Afends provides customer support through live chat and integrates the community and its customers with the brand Tune in to get a sneak peek into Afends plans to take its customer service to the next level and how it is working on connecting with its customers 2 December 2015 Volcom How skate tours create lifetime customers and fans of your brand Hello Customer Podcast Season One Fashion The quest for spiritual intoxication No it s not a cult It s the driving force behind lifestyle apparel brand Volcom The company started in 1991 with a passion for surfing skateboarding and snowboarding and they continue to convey just how strongly these sports are intertwined with self expression 25 November 2015 Osiris Thinking outside the shoe box Listening to connect with customers Hello Customer Podcast Season One Fashion For Brian Reid founder of Osiris incredible sneakers are not a commodity Each pair is a piece of art And to continually find inspiration for his art and craft he travels the world watching listening and most importantly skating It s the only way he has discovered to stay true to the 16 year old at heart...

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